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Jade Spicer

Founder, CEO and entrepreneur.

Jade considers customer service, marketing and planning her forte. She also loves creating and designing new innovative products and enjoys researching and challenging herself to create solutions for the horse industry. Jade is mum to Master Ollie (4yo) and wife to Ben. She owns 6 horses, 4 cows and 7 dogs. Jade is also a HR/OH & S and Strategic Planning Consultant.


Ben Lifts the heavy things. Does all the dirty jobs!

Ollie (002)

Master Ollie Our mascot, the little boss. Calls the shots, up and coming CEO!

Colleen (004)

Colleen Waddell

Our sales ninja, brings a wealth of knowledge and experience to the team. A passionate and dedicated coach and showing competitor who is also a Brand Ambassador along with her beloved and talented Ellie aka Ellie O Kalos.

Cath Grayson (004)

Catherine Grayson

The Bean Counter, mentor and motivator! When not working on Equine ID, she runs Harmony Reins Animal Haven, a registered Australian charity that rehabilitates and rehomes equines in need.

Burnie (004)


A Jill of all trades who wears many hats! Mum of 3, loves riding her horse, Sammy and has 4 fur kids! Berny looks after production and administration.